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Brussels, September 28, 2006 - Connexion Corporate Communications s.a., a prominent integrator of Web Content Management Software (WCMS) and business-to-business communication agency, announced the roll out in English and 13 East European languages of a new commercial web site about condoms (www.lifestylesplay.com). This implementation has been fastened and facilitated by the use of Hot Banana, an active marketing content management system.
LifeStyles is a brand of condoms, originated in the United States and owned by Ansell Healthcare. Today, LifeStyles is one of the key players in a very sophisticated and competitive US market and has a leading role in the Australian market. In Europe, it claims leadership in Hungary and has a strong second position in many other markets.
LifeStyles has recently introduced LifeStyles Play, a brand especially designed for a younger audience. This marketing concept was lately rolled out in several Eastern European countries and needed a strong back-up in e-communications.
For this purpose, Connexion developed a young and sexy-looking website with the use of the CMS Hot Banana. To enhance the liveliness of the web site, Connexion included a Flash movie, the content of which can be accessed directly through Hot Banana for editing and updates.
The English version of www.lifestylesplay.com obtained an award at the latest Night of the Internet, as 3rd Best of Belgium WCMS Website, in the 'graphical design' category.
Peter De Boos, CTO at Connexion Corporate Communications : "This unique experience is a good illustration of the intuitive ease-of-use of Hot Banana. This affordable active marketing CMS is a full-fledged answer to medium-sized and large multiple-site organisations that want their local management or representatives to maintain and update localised versions of their website themselves, without depending on third parties."
In order to meet the request of the LifeStyles marketing department that wanted to give local affiliates or distributors in Russia, Bulgaria or other countries the possibility to change and add content themselves, Connexion developed a simplified 10 page HB user guide. As non-technical users and complete laymen in terms of web programming, the local people have learnt how to use Hot Banana in a few hours, based on the manual only. They have been able to efficiently localise the website, including the Flash movie, in their own language, without external help.
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