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Barrie, ON - November 4th, 2004 - Hot Banana Software Inc., a leading North American Web Content Management System (CMS) company, has signed Connexion Corporate Communications SA of Brussels, Belgium as a Channel Partner for Hot Banana software. Hot Banana is now immediately available in Belgium, The Netherlands, Luxembourg, and Northern France. This agreement marks Hot Banana's entry into the European market following considerable international interest in the product.
"We've been looking for a multilingual, easy-to-deploy, easy-to-use Content Management System for quite some time," says Peter De Boos, Managing Director of Connexion Corporate Communications SA. "Our in-house built system just wasn't robust enough and didn't have all the functionality our larger clients were looking for. So we started a full evaluation of all the Content Management Systems available and concluded that Hot Banana was the best for us. We were impressed with Hot Banana's feature list. It's very cost-competitive, with a lot of flexibility for integration and deployment, and it has excellent multilingual capabilities which are especially needed within our European region."
"This is our first step into Europe and we're very pleased to have signed Connexion Corporate Communications as a Channel Partner," says Krista Lariviere, President, Hot Banana Software Inc. "Hot Banana is poised to grow rapidly in a number of markets throughout Europe, and we're very pleased that our demand-generating sales and marketing activities are now having an impact. This agreement is testimony to the fact that Hot Banana is fast becoming a Web Content Management System (CMS) that fulfils some very specific client needs - most notably, control of Web content and SEO or Search Engine Optimization."
Unlike other CMS systems, Hot Banana creates no technological barriers to achieving positive organic search ranking performance. Hot Banana presents Web content in the most search engine-friendly manner, so that all search engines that crawl the Web can access a Hot Banana Web site in a totally unrestrictive way. This enables the site to achieve the all-important balance between organic search engine rankings on the one hand and a paid-ranking strategy with all the leading search engines, including Google, Yahoo!, and MSN, on the other.
Hot Banana has a proven ROI, saving time and money compared to the traditional html programming methodologies of updating Web content. Designed with the non-technical user in mind, Hot Banana is a cost-effective, easy-to-use, feature-rich Web Content Management System, providing easy access to a company's most valuable Web asset, its information. Hot Banana allows organizations to develop a sophisticated Web presence on the Internet, Extranet and Intranet, and helps to develop marketing campaign Micro-Sites, and then leverage the content of those sites to the maximum so that Internet sales and marketing campaigns are fully optimized.
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About Connexion Corporate Communications SA
Connexion Corporate Communications is a Belgian business-to-business communications agency that has been operating on the international market since 1987.
At Connexion Corporate Communications, we improve the power and quality of our clients' communication cost-efficiently, and contribute significantly to their success by :
· advising, designing, developing and implementing technologically advanced business-to-business communication solutions;
· working with a content-driven focus in close partnership with our clients;
· aiming for the most effective solution across electronic and printed media;
· adding the multilingual dimension to all our services.
Connexion Corporate Communications' clients include large high technology corporations, such as Belgacom, Cognos, Econocom, Electrabel, Novell, SAS Institute and Tractebel; major industrial companies, such as Ansell Healthcare Europe, International Post Corporation and Grey; and also aggressive, small and medium businesses, such as 4C, Xafax et Xpedite. For more information visit www.connexion.be
About Hot Banana Software Inc.
Hot Banana Software Inc. is an innovative next-generation Internet software company that has developed a leading-edge technology to enable sales and marketing professionals to take total control of their corporate Web sites.
Hot Banana was founded in 1999 by a team of Web and Internet marketing experts whose combined experience has directly contributed to its rapid growth, making it a leading North American Web Content Management System (CMS) company. Hot Banana software is cost-competitive, easy-to-use, yet full-featured, allowing client companies' Web content to be managed as an asset that can drive profits and productivity.
Hot Banana Software Inc. is profitable and privately held, and its management team is committed to upping the ante and setting new standards in Web Content Management Systems for current and potential clients. For more information visit www.hotbanana.com.
Press Contact for Connexion:
Stany van Gelder, PR Representative
Connexion Corporate Communications s.a.
+32 2 421 71 40
svg@connexion.be
Press Contact for Hot Banana:
David Terry, PR Representative
Hot Banana Software, Inc.
+ 1 705 792-3880 x222
david@hotbanana.com
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