Hot Banana Partners with PRWeb

06/03/2006

HB adds Press Release Distribution to its Active Marketing Web Content Management Suite

Brussels, February 27, 2006 - Hot Banana Software, distributed in Europe by Connexion Corporate Communications and PRWeb, the Internet's leading press release distribution platform, announced today a partnership that allows users of Hot Banana's Active Marketing Web Content Management Suite to distribute press releases to multiple online news, syndication and newswire services via a technology integration with PRWeb. This unique service allows Hot Banana users to maximize their online press release distribution through PRWeb's extensive online distribution network.

"Hot Banana and PRWeb have worked together to develop an innovative press release distribution process directly from a Web Content Management suite," says Krista Lariviere, President and CEO, Hot Banana Software Inc. "Web Content Management is increasingly becoming the core of many eMarketing activities, including press release distribution. By working with PRWeb, Hot Banana has established itself as a pioneer of making Web Content Management as the solid foundation for driving eMarketing strategies, processes and tasks, such as e-mail, PR, analytics, SEO, Landing Pages and Micro Marketing Sites."

The new partnership is ideal for small- and medium-sized businesses looking to bring traffic directly to their Web sites through SEO campaigns. SEO friendly press releases improve search engine placement by keeping Web site content fresh and up-to-date. By using PRWeb for press release distribution the press release gets syndicated to thousands of media Web sites. These media Web sites are indexed daily by the search engines and when they find a press release, they link back to the corporate Web site, this in turn provides more relevancy to the Web site, again improving search engine rankings.

"PRWeb's collaboration with Hot Banana will complement traditional public relations," PRWeb CEO and Founder David McInnis explained. "The online PR distribution channel continues to be effective by increasing exposure for many different types of businesses through RSS feeds and a measurable spike in traffic to corporate Web sites."

Online marketers now are adding strategic PR campaigns as part of their eMarketing mix by writing press releases that are search engine friendly, which are then added to the Hot Banana press release template in the Active Marketing Web Content Management Suite. From there, the press release is sent to multiple destinations, including a press release listing page on the company's Web site, to a news headline listing on the Web site's home page, to the subscribers to the eNewsletter and to PRWeb for distribution directly through its network. PRWeb then delivers the news while effectively driving traffic to the corporate Web site.

"Hot Banana's new Press Release Manager and PRWeb integration gives customers a new, powerful channel in which to display press releases, and so far, the results have been great," Krista added.

In addition, PRWeb provides global service, which will enhance Hot Banana's Multilingual Web Content Management capabilities. PRWeb allows the distribution of press releases regardless of foreign languages and PRWeb has language portals in English, Spanish (AmbosMedios) and Chinese (WunZhang).

Download the complete release here in pdf format.

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