Novell EMEA CD-RomHome |
Cost-cutting B2B solutions... |
Efficient marketing tools on CD-ROM
Customer
Novell EMEA
Sector
Information and Communication Technology
The Challenge
When Novell launches a new product in collaboration with Compaq, they want all their partners and distributors to rapidly and efficiently have the tools to deploy large scale marketing activities: ready to use presentations, videos, training, analysing tools,...
Connexion's Solution
• A Solution Marketing Toolkit on two CD-ROMS, packaged in a cardboard double pouch.
• An intuitive powerpoint interface to navigate through the tools and allow for easy search and implementation
• A convincing accompanying message inviting recipients to use the tools to the full
Connexion's Tasks
• Graphical design of the CD-ROM silkscreen and packaging
• Graphical and technical design of the navigation interface (in powerpoint)
• Copywriting of the message
• Translation of the message in 6 languages
• Mastering and duplication of the CD-ROM
• Shipping to about 20 000 recipients via cost-cutting international remailing system
• Full project management and coordination
Software Used
Powerpoint
Languages Used
English - German - Dutch - French - Spanish - Italian

