Connexion integrates Hot Banana CMS with top e-mail solution Addemar
13/02/2007
The best of both worlds come together as a leading emailing solution and Web Content Management System shake hands
Brussels, January 15, 2007 - Connexion Corporate Communications NV, a prominent integrator of WCM Solutions and B2B communication agency, and Ideaxis NV, provider of high end emailing solutions, close a strong partnership that brings together two top technologies: the WCMS Hot Banana® and the e-mail solution Addemar®. The award-winning
www.boomchicago.nl website is the first one to make use of this combined expertise to run professional active marketing campaigns.
The perfect marriage The CMS Hot Banana powers Corporate Web Sites, Intranets, Extranets, Landing Pages and Micro Sites for more than 210 companies worldwide in more than 16 languages. Hot Banana's design for non-technical users and its rich Active Marketing features have brought it together with Addemar®. This cutting-edge e-mail marketing solution enables the creation, roll-out and evaluation of professional e-mail marketing campaigns online.
"
Our partnership with Ideaxis reinforces our strategy to team up with industry leaders in order to provide our customers with a complete and integrated Active Marketing Solution," says Stany Van Gelder, Director at Connexion.
"We were able to integrate the Addemar® e-mail functionalities with Hot Banana and are sure that our customers will benefit from this partnership."
Over the past couple of months, Connexion and Addemar have been working together to bring about a strong software integration. As a result, organisations can now roll-out complete e-Marketing campaigns from within Hot Banana and seamlessly have all e-mail actions done by Addemar®. Subscription to newsletters, for example, will still be done within the Hot Banana website environment, while the overall database management will be taken care of within Addemar®.
Addemar®'s permission-based email marketing campaigns hence drive qualified visitors to Hot Banana websites that are optimized for e-Marketing. Thanks to the integration of both solutions, no leads are left unchecked.
"It's amazing what this extra development means to the overall performance of both systems. Combining a website and an emailing engine in order to run a full-blown e-Marketing campaign, with full result statistics, is now readily available to every marketer." says Jo Gielen, Managing Director at Ideaxis.
Tracking to a higher gear Connexion already offers the integration of the Hot Banana WCMS with major web analytics solutions like Sitestat, WebTrends and Google Analytics. These integrations take on a new dimension through the partnership with Ideaxis: Addemar® & Hot Banana users are now able to extend tracking to their full web presence, from website through e-mail campaigns - and back.
Download the complete Press Release in PDF here!
Home
eCommunication
b2b Services
