2 ‘Best Content’ awards

20/11/2006

Connexion and Hot Banana receive

2 'Best Content' awards

Online sales boosted by 50% and web visitors raised by 20% in first 15 days

Brussels, November 20, 2006 - Connexion Corporate Communications s.a., a prominent integrator of Web Content Management Software (WCM) and business-to-business communication agency, is proud to have received two 'Best Content' awards at the CMS-Awards 2006 ( http://www.cms-awards.be/ ) for the recently launched Boom Chicago website based on the CMS Hot Banana. This solution helps Boom Chicago to maximize their revenue from online tickets, viral video's and merchandising sales. It also promotes interactive communication between the entertainment community, the audience and the press.

Where business meets show business

Boom Chicago (Amsterdam) is an entertainment company and a comedy institution. Since 1993, Boom Chicago has brought a mix of comedy, improvisation and music on stage in a set of fast and funny shows. They tour with their programs at theaters, festivals and corporate events all over the world. From their production studios, they also create video content for broadcast, broadband and mobile (www.boomchicago.nl).

The main part of the revenue for this 100 people entertainment company comes from online communication. This is why Boom Chicago required their new WCMS to allow visitors to obtain show information, see movies and pictures and interactively communicate in a creative and vivid environment. Additionally they should be able to easily buy seats and videos (on DVD) online. Boom Chicago required the system to run large scale viral marketing and mass emailing campaigns in a simple and straightforward manner. Last but not least, Boom Chicago wanted the integration of extended Web Analytics and excellent rankings on search engines.

In a few months time, Connexion has built with Hot Banana a brand new website, meeting all Boom Chicago's requests and integrating such active e-marketing features as emailing, forum, subscription management, event management and e-commerce as well as RSS feeds on automated press campaigns, e-news, photo and video releases. Connexion has integrated the Boom Chicago ticketing system with Hot Banana so that seats availability and sales can be managed in real time.

Luke Hilton, IT Manager at Boom Chicago: "The idea is to fill up our 300-seat theater in Amsterdam every night with tickets sold online. For this purpose, Connexion has also set up an extranet where hotels and tour operators can log in to order food and tickets for large groups. The great thing with Hot Banana is that the content maintenance cost is very low: our marketing team can update all content themselves in a swift and easy way without relying on external resources or any web expertise".

Stany van Gelder, Marketing Director at Connexion: "We feel these 2 awards are the recognition of the real value of Boom Chicago's website content. The 20% surge of the visits and the 50% (!) boost in online sales over the first 15 days is nothing less than the proof of the pudding ".

About Connexion Corporate Communications SA

Connexion Corporate Communications is a Belgian business-to-business communications agency and WCMS integrator that has been operating on the international market since 1987. Connexion was appointed Hot Banana Channel Partner for Europe in 2004. Connexion Corporate Communications' clients include large high-technology corporations, such as Belgacom, Cognos, Econocom, Electrabel, Novell, SAS Institute and Tractebel; major industrial and services companies, such as Ansell Healthcare Europe and International Post Corporation; and aggressive, small and medium-sized enterprises, such as Grey, 4C Consulting, Xafax et Xpedite.

For more information on Hot Banana or Connexion Corporate Communications, call Stany van Gelder on +32 (0)2 421 71 40.

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2 ‘Best Content’ awards

2 ‘Best Content’ awards

Online sales boosted by 50% and web visitors raised by 20% in first 15 days

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