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Brussels, September 14, 2006 - Connexion Corporate Communications s.a., a prominent integrator of Web Content Management Software (WCMS) and business-to-business communication agency, announced that emarketing Web content management company Hot Banana Software Inc. (www.hotbanana.com), of Ontario, Canada has been acquired by J.L. Halsey Corporation (OTCBB:JLHY) (www.jlhalsey.com), together with Web analytics leader ClickTracks Analytics, Inc. (www.clicktracks.com), of Santa Cruz, California.
With more than 13,000 clients now, these acquisitions make J.L. Halsey one of the largest providers of marketing technology solutions to mid-market businesses.
Peter De Boos, CTO at Connexion Corporate Communications : "Hot Banana clients will not see any disruption in their business interactions with us - support, training and sales will all continue as usual. However, in the next few months they can expect to see Hot Banana grow as the Canadian company will take on more staff and expand into larger offices. With the financial strength of J.L. Halsey behind Hot Banana, we intend to deliver better, more advanced products and services and build a stronger infrastructure."
The acquisitions of Hot Banana and ClickTracks are significant steps in the strategy of J.L. Halsey - to become the leading provider of software solutions for digital marketers at mid-size businesses. The company is building on its existing portfolio of email marketing solutions, with an eye toward providing the key technologies that mid-size marketers need to produce greater return on investment from online marketing budgets. The company acquired email marketing leaders Lyris Technologies (www.lyris.com) and EmailLabs (www.emaillabs.com) in May and October 2005 respectively.
All four companies will continue to develop and sell standalone products. In addition, many of the Halsey products will be integrated with each other in the coming 12-18 months. Initial plans include incorporating Hot Banana's landing page creation and optimization tools within the EmailLabs application. Hot Banana will also integrate the Lyris and EmailLabs email marketing features into the company's Active Marketing Solution. These integrated technologies will help clients better manage the points of intersection between their Web sites and their email marketing programs, such as site-based opt-in forms and landing pages. Other integrations include incorporating the ClickTracks Web analytics solutions into the Hot Banana Web content management tools and email marketing functionality within ClickTracks analytics' tools.
Hot Banana and ClickTracks will operate as indirect wholly-owned subsidiaries and will continue to invest in R&D, sales and marketing and enhance their award-winning technologies. No restructuring actions are planned for either company.
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