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Hot Banana adds Landing Page Manager, A/B Testing, Thumbnail Image Viewer, Advanced Group Workflow, and Salesforce.com integration
New marketing functionality gives marketing departments a single technology platform for all their Web site and eMarketing needs
Brussels, - April 26, 2006 - Connexion Corporate Communications s.a., a prominent integrator of Web Content Management Software (WCM) and business-to-business communication agency, today announced the availability of Hot Banana Version 5.4. The upgrade is focused on new and advanced Web Content Management functionality and the further integration of multiple eMarketing modules to help give marketing users a single, easy-to-use platform from which to manage their Web site content and eMarketing campaigns.
Hot Banana's Active Marketing Web Content Management Suite offers a complete solution to meet all the needs of an eMarketer. The following are the major features and benefits of the Hot Banana V5.4 upgrade. Dozens of smaller improvements have been made and added to improve overall Web site performance, functionality, security and workflow.
Hot Banana Web Content Management Upgrades
Advanced Group Workflow - Administrators can now assign and manage tasks to groups of users to specific sections of the Web site, and the workflow can now be configured and managed more closely to the organizations' business processes.
Design Template Integration - Agencies and organizations managing multiple Web sites are able to apply and manage multiple design templates across multiple Web properties.
Thumbnail Image Viewer - The Digital Asset Manager can be opened in either a file or thumbnail viewer, this combined with enhanced file folder and sub-directory management of digital assets now offers a robust and more simplistic Digital Asset Management process for non-technical users. Additionally, multiple assets can be mass uploaded and advanced search can be conducted on all assets.
Hot Banana Active Marketing Upgrades
Landing Page Manager - All aspects of Landing Page creation and management is looked after by Hot Banana. Landing Pages have built-in lead tracking from multiple lead sources (search engines, affiliates, email campaigns etc.), A/B testing with click and conversion statistics, multi-step form builder for conversion best practices, Web analytics, scenarios, report integration, and design template management.
Salesforce.com Form Integration - eMarketing campaigns can now be taken to the next level by capturing Landing Page form data and passing it directly into salesforce.com.
Web Page Personalization - data from multiple sources can be passed directly to a Web page to auto-populate and personalize Landing Page forms so personal information can be delivered to unique Web page visitors.
Event Management - Hot Banana now has a complete end-to-end event registration process available. The event management process includes, custom event landing page, multi-step registration form builder, email confirmation, registrant database, attendee name labels, email event reminders, billing, invoicing, and management reporting.
Flash Video Management - Flash media can be easily stored in .FLV format in the Digital Asset Manager and added to a Web page as a container and played directly by the Web page visitor.
"One of the most exciting things about Hot Banana V5.4 is that many of the new features are now adding considerable value and cross-functionality to other existing Hot Banana modules, making the overall Web Content Management and eMarketing capabilities of Hot Banana even more powerful and compelling than before." says Stany van Gelder, Director at Connexion Corporate Communications. "For example, our Hot Banana email engine and Communicator are now linked to the Landing Page Manager, our affiliate tracking and search engine conversion tools can now be linked to any Web site page. And now, top quality Micro Marketing Sites can be built using Flash, containing streaming Flash videos and using Hot Banana Web Content Management and Landing Page technologies. Additionally by integrating more cross-functional eMarketing technologies, Hot Banana V5.4 has also added value to our partner relationships with WebTrends, ExactTarget and PRWeb."
All the marketing enhancements in this release are designed to better standardize and improve the efficiency and performance of the marketing campaign process and to implement best practices for setting up, tracking and measuring campaigns, in order to maximize the ROI.
"Hot Banana Version 5.4 is focused on delivering high-value and integrated Web Content Management and eMarketing solutions to marketing departments," added Stany van Gelder. "Marketing is a rapidly changing discipline and eMarketing is becoming much more important, as Web sites are at the hub of all eMarketing activities. Hot Banana is now able to provide our clients with a world class Web Content Management solution, focused on Web site management and optimization best practices, and an Active Marketing solution, that contains everything needed for marketing professionals - including affiliate tracking, Web analytics, CRM integration, A/B split testing, PR, email marketing and event management, to name a few."
Web Content Management with Integrated eMarketing
Hot Banana V5.4 is helping to overcome marketers' challenges by consolidating many of the tasks and functions that are related to the Web site and eMarketing. By integrating both of these functions, Web Content Management software can become a core platform technology, and can play a significant role in providing an organization with a consistent interface, work environment, process and metrics framework. The clear benefit to this approach is the improved customer Web site experience, better executed and tracked eMarketing campaigns, best practices and a consistent view of ROI across the entire Web site.
Availability
Hot Banana Version 5.4 is available immediately as licensed software, or, as an On Demand Software as a Service (SaaS) solution.
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