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b2b ServicesIt is funny to see how every day companies create new communication tools without even wondering if the colors they are using will affect their message. Color has a great impact on your communication, so use it wisely. Don't start of with red if you want to sell safety or yellow if nature is your game.
If the Connexion logo is blue, it is not just because we like the color (but it's one of the reasons). Blue sends out several messages to visitor. We like to tell everyone that we're a authority in the field of offline & online communications with a thorough technical knowledge of our offering. Blue is also a more formal color to show our relation to the BtB market. And I can go on like this...
The following link is one I always send to new people starting at the company to get to know the colors and the feelings that go with them. It also shows you which colors are complementary and which combinations are 'not done'.
http://www.mariaclaudiacortes.com/colors/Colors.html
Check it out! It might help you out next time when you need a new logo...
10:27:48 |
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