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Walking around at a great number of events these days has brought me tons of flyers, brochures, CDs and even some USB sticks. Three big bags full of information that never come out of the corner in my office where the bags with info from other events are already gathering dust...

Why is that? Why don't we ever read all the stuff we were obviously interested in only a couple of hours/days before?

read on and find out...

It's mainly because we don't need this information to make a decision anymore. When we come home and are really intersted in something, one of two things will happen: or the other party knows you are interested and will call you, or you are so interested you will call them or go online and look for information.

So why do companies still make this flyers? It' s because they need a reason to start talking to their contacts and what's better than a colourful flyer or brochure? So, when creating a flyer for your event, keep an eye on the following important points:

• Use a lot of flashy colors, pictures and glossy paper, it atracts attention
• Don't use too much or too difficult text
• Buzzwords are always good, even if everyone is already using them
• Hand them out to everyone without exception. Automatically they will put it in thier bag (which they never open again), but it gives you a reason to start you pitch
• One more nice thing is to put some complete nonsense on the flyer. It makes people stop and think about it, which gives you time to catch them in front of your booth. (which, in your eyes, makes them interested) 

At the end of the day you end up with a lot of contacts that now a little about you (because you didn't give them a lot) but with your contact details. This gives you the opportunity to get in contact with them after the event to give them more...

Isn't it a fun game?