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b2b Services19-02-2007
Too many times I see that organisations ask themselves the question if they should adopt product or corporate branding. Without going too much into detail, I would like to give you some insight in the answer.
The future lies with those people who can find the right balance between the two. It has become more difficult in these modern times however, because the consumer has the possibility to inform himself better than ever.
Categories:
Connexion News
,
communication theory
12:44:03 |
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