Home
eCommunication
b2b Services19-02-2007
Too many times I see that organisations ask themselves the question if they should adopt product or corporate branding. Without going too much into detail, I would like to give you some insight in the answer.
The future lies with those people who can find the right balance between the two. It has become more difficult in these modern times however, because the consumer has the possibility to inform himself better than ever.
Throughout the times, we see a changing function of the brand. Three of these are origin, quality and commercial-communicative. The first two are the oldest ones and are sure things. Companies that do not adopt these two functions to their brand, are missing the essence. The third one however is not new, but has become more important these days. The best to go about it, would be if you let your corporate brand handle the first two and your product brand the third one. Bringing all under one brand is the real challenge...
So it's not the question of which one to choose, but more how do I bring them together. Never forget that a brand is what your company stands for, your skills, attitude, style, speed, ... These days branding is more about the people behind it than the product itself. It's a fine line to walk, so professional help is certainly with the launch of new products a must.
Come and find us and together we will find your right branding!
So it's not the question of which one to choose, but more how do I bring them together. Never forget that a brand is what your company stands for, your skills, attitude, style, speed, ... These days branding is more about the people behind it than the product itself. It's a fine line to walk, so professional help is certainly with the launch of new products a must.
Come and find us and together we will find your right branding!
Categories:
Connexion News
,
communication theory
12:44:03 |
![[Valid RSS]](/blog/images/rssvalid.gif "Validate my RSS feed")
![[Valid Atom 1.0]](/blog/images/atomvalid.png "Validate my Atom 1.0 feed")
