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Haven't we all learned by now that bad publicity is still publicity?
It is not something Apple forgot when launching its new iPhone this week in San Francisco. Apple knew all along it would get into trouble, as the following article from Ashlee Vance in The Register states. There have been talks with Cisco before about the iPhone name, so somewhere along the track all must have realized two things...
1. Strong publicity will be in the making in all major and small media worldwide for Cisco, Apple and the iPhone. Even if the dispute doesn't get settled (which seems very unlikely) everyone returns home a happy camper.
2. The companies must have known in advance that the cost of going to trial would still be less than the money that will pour out of the eventual deal (for Cisco), the sales of the iPhone (for Apple) and of course the marketing gains (for both).
We are all here to witness another nice example of a good planned and calculated communication strategy which keeps business going...
10:08:06 |
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